How to Use Professional Social Media
Social media is more than a way to communicate with friends and family. Professional social media can enhance your career. Here’s how to use it.
Imagine a typical day on social media: you log on, scroll through your feed, “like” someone’s selfie, argue with your aunt about politics, and watch a video of puppies yawning.
Was it fun? Maybe. Did it further your business or enhance your career?
Social media has long been an entertaining way to connect with the people we love and sometimes waste time. But now, professional social media gives you the ability to enhance your career all while retaining the platform’s fun nature.
Today, we’ll take a look at how to use this tool to its fullest potential.
Choose Your Platform
With over one billion daily active users, Facebook remains the king of the social media landscape.
Others have risen to the occasion (YouTube, Instagram, Twitter, Reddit, etc.), but Facebook has long been at the top. That doesn’t necessarily mean that it’s the platform you need to use or focus on, though.
How to Use Your Professional Social Media Outlet
There are plenty of reasons to choose one platform over another, but we’ll take a look at how to use the more popular options specifically.
LinkedIn is the most obvious choice for career progression.
Many choose LinkedIn as a last-ditch effort when they suddenly decide they want to change jobs or when they lose a job entirely. People rush to LinkedIn to update their bios, experience, skills, etc., but then hardly touch it afterward, hoping a recruiter stumbles across them.
This platform is heavily underused.
If you are an individual person, be sure to:
- Connect with other professionals, influencers, and leaders in your industry
- Post your own content, displaying your knowledge and aptitude for your chosen career
- Give out recommendations and otherwise interact with people you’ve connected with
If you are a business, be sure to:
- Use advertising features
- Interact with potential clients and employees daily
Always make sure you are connecting with others rather than waiting for them to come to you.
As we discussed, Facebook is popular. Your grandma is probably on Facebook.
But that doesn’t mean that it can’t be used as a social media for business. Facebook is a great platform to share ideas, articles, blogs, etc., connect with other professionals, and reach potential clients and customers.
As a business, you can use social media to share products and services that are available or even give customers a more personal look at your brand. This is a great option to focus on if you find that people aren’t directly visiting your website as often as you’d hoped.
When it comes to Instagram, you have to have a good eye for aesthetics. Don’t go diving headfirst into Instagram unless you already have the tools and/or skills to do it well.
As an individual, you can share more about yourself through photographs and videos, but as a business, you’re able to deepen your brand. This is sometimes more personal and engaging to your audience than a simple Facebook update or Tweet.
You need to invest in good cameras, a steady hand, and a creative flair before you take advantage of this platform as a professional.
Taking Social Media Beyond “Fun”
Social media has been around for years now. It’s been an avid past time to connect with friends and family and just have some general fun.
Using professional social media is an angle that not everyone takes full advantage of like they should, though. Whether you use the obvious choice of LinkedIn or use traditional social media in a more professional mindset, you’d be surprised how far you can further your business or career.
If you want more information about professional networking, feel free to contact us right away for help!