LinkedIn has completely revolutionized the job-searching and recruiting process. The platform allows you to provide employers the whole picture of your professional background, and the opportunities to connect with people in your industry are countless. To get the most out of LinkedIn and make the best profile possible, follow the tips below.
Have a Professional Photo:
Your profile picture on LinkedIn creates a first impression, so use a quality, professional photo for your profile. It doesn’t always need to be business professional, but you should dress according to your industry’s standard. Like interviews, it’s better to overdress than underdress. Make sure to have your whole frame in the profile and don’t use a cropped image from a larger group photo.
Write an Optimized Headline:
LinkedIn is one of the most powerful and useful tools that recruiters use to find leads and candidates. By default, the site makes your headline your current job and employer; however, writing your own headline full of keywords can make your profile more searchable. Limit yourself to around 10 words and write a compelling headline that describes your impact on a company, using keywords an employer or recruiter would notice during a search.
Fill Your Summary Field with Achievements:
The summary section of a profile allows you to show a little bit of personality and to boast about your achievements from your previous, related roles. Consider this a version of your cover letter. Write your specialties and achievements in bullet points to make it easy to read. The section allows you to add media files such as a link to your portfolio, a PDF of your resume, or anything else you consider vital.
Ask and Give Recommendations:
Endorsements from your past colleagues, supervisors, and mentors give visitors a third-party referral that’s unmatched by anything else in your profile. Asking and giving recommendations is a great way to stay connected with people in your network, too.
Make Status Updates to Share Industry News and Contribute to Discussions:
LinkedIn is by no means the same as Facebook and should not be used as such; however, it is still a social network. While staying on top of the latest news in your industry, share articles of particular value as a status update. Contributing to professional discussions that occur in the comments section can help you stay connected and expand your network.
Of course, you can always view our blog on the latest industry news that just might spark a thoughtful discussion among your connections. Feel free to reach out to us for more help networking in your industry.